Before reading this article, what are your thoughts about the internet? Is some place where people go to have fun or do you think this a real place where a business owner such as yourself can conduct business? You see, the world has changed, more people are consulting google as their advisor. These people also include your prospective patients. How do I know this?
Google is very transparent.
Do a search for the “google keyword adword tool”. This is a very neat tool that shows you exactly how many people are searching for a given keyphrase. Try to put in “san francisco dentists” for example. There are over 4,000 searches a month. This is a possibility of over 4,000 net new patients every month if you were number 1 for this keyphrase. How do you know they would convert into appointments? Well who in their right mind would go and search for “san Francisco dentists” just for fun? The answer: no one. These are buyers looking for a solution to a problem they have.
The bad news is this: Google has already ranked your competition on page 1. They are already benefiting from free traffic that Google provides. But the good news is this: Google is fair. Using the method described above, I can get you ahead of your competition pretty easily. In doing so, you will be become the authority in your niche. Not only will your result show up higher, you will push you competitors down.
Remember that “writing content for authority sites,” I mentioned above? Well these are sites as well and they can also be ranked. Soon you can become like one of my clients and own 5 out of the top 10 places in Google for your keyword. Imagine that. That’s like opening the yellow pages before it goes to your community and crossing out everyone’s name expect for yours.
Google rewards good service and great content. That’s what I focus on.
Visit this site to find my dentist marketing plan:
Dentist Marketing Site
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